Head of Brand and Content

The role:

We’re looking for a strategic and creative Head of Brand & Content to shape how our brands show up in the world and connect with modern travellers. This is a pivotal leadership role responsible for defining and delivering a distinctive, insight-led brand and content strategy that drives awareness, engagement, and commercial growth.

You’ll own the end-to-end brand experience, from positioning and tone of voice to multi-channel content and storytelling, ensuring everything we create is inspiring, consistent, and performance-driven. Working closely with digital, CRM, and in-market teams, you’ll bring our destinations to life in a way that cuts through, builds trust, and ultimately drives bookings.

This is an opportunity to elevate already well-loved brands into truly world-class, category-leading travel brands—blending creativity with data, and storytelling with measurable impact.

If you’re passionate about building brands people love, creating content that moves people, and leading high-performing teams to deliver meaningful growth, we’d love to hear from you.

Key responsibilities:

• Shape and lead the brand and marketing strategy

• Own and evolve the brand identity and tone of voice

• Set the content vision across the full customer journey

• Lead the development of high quality content

• Own the brand governance across all brands and channels

What we are looking for from you:

• Proven experience in a senior brand and/or content leadership role, ideally within travel, lifestyle or another experience-led category

• A strong strategic mindset, with the ability to translate brand vision into clear, actionable plans that drive measurable impact

• Exceptional storytelling skills, with a deep understanding of how to create content that inspires, engages and converts

• Experience developing and embedding brand positioning, tone of voice and content strategy across multiple channels and markets

• A commercial mindset, with a clear understanding of how brand and content contribute to growth, performance and customer acquisition

• Strong collaboration skills, with experience working closely with digital, CRM and performance marketing teams

• Confidence using data and insight to inform decisions, optimise content and continuously improve results

• Experience leading and developing high-performing teams, with a passion for nurturing talent and fostering creativity

• Comfortable managing agencies and external partners to deliver high-quality creative work

• A genuine interest in travel and different cultures, with an appreciation for the depth and detail that makes Inside Travel Group special

You don’t need to meet every requirement. If you’re motivated, passionate, and think you’d be a great fit, we would love to hear from you. As an equal opportunities employer, we're committed to making our recruitment process inclusive, accessible, and welcoming for everyone. If you require any adjustments or accommodations to support you during the recruitment process, please let us know.

What you get in return:

• Annual discretionary performance (company related) bonus

• 25 days annual leave, rising by one day each year to a maximum of 28 days

• Day off on your birthday

• Enhanced parental leave

• Employer pension contribution

• Employee Assistance Program

• Volunteering leave

• Designated learning and development time

Why work with us:

At Inside Travel Group, we value Knowledge, Friendliness, Passion, Determination, Quality, and Integrity. We believe in creating a workplace where everyone feels welcome, supported, and inspired to do their best work. We celebrate the different cultures, perspectives, lifestyles, and experiences that shape our team, and we welcome applications from people of all backgrounds and communities.

How to apply:

We will be reviewing and interviewing candidates on a rolling basis, so we encourage you to submit your application as soon as possible. Due to the high volume of applications, we may close the application process before the stated deadline if we receive enough qualified candidates. Please note that all applicants must have the legal right to work in the UK. While we do not provide visa sponsorship, applications from candidates on valid, time-limited visas are welcome.

Closing Date: Friday 3rd April 2026

Interviews: Dates to be confirmed